A DIY INDIEPOP VINYL & CASSETTE LABEL

Mammoth Penguins - Here [12"/CD]

Artist: Mammoth Penguins
Title: Here
Format: 12” gatefold LP on orange smoke vinyl / digipack CD
Cat#: Fika100
Release date: 3rd May 2024
Bandcamp | Spotify

Mammoth Penguins are a 3-piece indie powerhouse, showcasing the songwriting and vocal talents of Emma Kupa (Standard Fare) backed up by the noisiest rhythm section in indie pop.

May 2024 sees the release of their fourth album Here on Fika Recordings. After 2019’s big, bold and confident There’s No Fight We Can’t Both Win, and the initial shock of the global pandemic cancelling a trip to SXSW in 2020, the band returned to the studio in the summer of 2021 to start recording.

The new record leans into a raw pop-punk power-trio sound more than ever, with a deep growl in layered guitars and bursts of percussion and harmony. The songs and artwork explore themes about finding a place for yourself and familiarity with people and places. Although it turns back towards a classic three-piece sound, the band weren’t restricted by that palette, adding finishing touches of percussion, extra guitars and backing vocals in short bursts in a garden shed, and also bringing in gorgeous strings to sweeten the title track.

The sound builds on the band’s first album, Hide and Seek, which was released with the much-loved and sorely missed Fortuna POP! in 2015. The follow-up LP John Doe in 2017 was an ambitious concept album, exploring the feelings of loss and anger at a man who fakes his own death only to return years later, expanding well beyond the 3-piece rock‘n’roll template, with washes of strings, synths and samples.

The ‘Penguins have been smashing it at some high-profile support slots in the lead up to this album release, including at Allo Darlin’s joyous reunion at Islington Assembly Hall (Oct 2023) and Muncie Girls last ever London show (Dec 2023). They play the Leicester Indiepop all-dayer and Wales Goes Pop in March, before heading out on tour in support of the new album in May.
Those big singalong choruses need your voice shouting back from the crowd with joy and defiance. 

Mammoth Penguins are Emma Kupa (guitar, vocals), Mark Boxall (bass, vocals) and Tom Barden (drums, vocals). Reminiscent of the pop melodies of The Beths, the indie dissonance of Land of Talk, and the guitar forward slacker rock of Weezer, Mammoth Penguins marry heart-ache indiepop with spiky guitars and Emma’s frank confessional songwriting.

Press for Here

“Here has a genuine, down-to-earth quality, like old friends on a lunch date chatting about life. The pieces work together beautifully. It’s a heavy album, but it’s comforting in a way that creates a place for your head and feels like home.” Noizze [7/10]

“showcases the best of the band’s talents, and the various forays into different genres work because they give them enough time to make an impact… the band sound on top of their game” Distorted Sound [7/10]

“On Here, the band sounds like Cambridge’s answer to The Beths, or vice versa as a a matter of fact considering Mammoth Penguins predates The Beths by a couple of years. Both bands have a similar knack for putting the purest pop melodies in a punchy package, skillfully balancing saccharine hooks with a touch of bittersweetness. It’s a formula that perfectly complements Kupa’s distinctive voice, which not only carries but also enriches the songs.” Add To Wantlist

“There is something ineffably uplifting about their music and they use the holy triad of guitar (Emma Kupa), bass (Mark Boxall) and drums (Tom Barden) to incredible effect, knowing when to woo the audience with soft riffs and charming melodies and when to stomp the screws out of the distortion pedal and get the heartbeat racing” JoyZine [track by track]

“irresistible, straight out of the traps, racing forward and never looking back” Hit The North

“What the album really leaves you with, though, is the sense that there is an emotional core underneath the rock stylings. ‘I Know The Signs’ is alt-country (with shades of Courtney Barnett), and reflects on a relationship going south” Get In Her Ears

“Throughout the album, Emma’s vocals soar with a rawness and vulnerability that cuts straight to the heart. From the introspective introspection of “Blue Plaque” to the anthemic energy of “Nothing and Everything,” Mammoth Penguins invite one to join them on a journey of self-discovery and musical exploration. A journey that is as exhilarating as it is deeply personal.” Amplify The Noise

“Here is full of sharply-rendered stuff, with each cut delivering hooks and heart” A Pessimist Is Never Disappointed

“a soft pop punk album resembling the likes of WeezerAlt Corner