A DIY INDIEPOP VINYL & CASSETTE LABEL

For the uninitiated, Mammoth Penguins are a 3-piece indie pop powerhouse, showcasing the songwriting and vocal talents of Emma Kupa (Standard Fare, The Hayman Kupa Band) backed up by the noisiest rhythm section in indie pop

Their first album, Hide and Seek, was released with the much-loved and sorely missed Fortuna Pop! in 2015. Stand-out tracks ‘Strength In My Legs’ and ‘When I Was Your Age’ were picked up by BBC 6Music and Radio X, and the band played a live session for Marc Riley the following year.

But Mammoth Penguins didn’t want to stop there.  Their follow-up release John Doe in 2017 was an ambitious concept album, exploring the feelings of loss and anger at a man who fakes his own death, only to return years later. It featured contributions from Haiku Salut’s Sophie Barkerwood and Alto 45’s Joe Bear, and expanded well beyond the 3-piece rock‘n’roll template, with washes of strings, synths and samples (field recordings of butter being scraped on toast, photocopiers, and Ramsgate beach helping to fully immerse the listener in the world the band have created) filling out and developing Kupa’s songwriting.

Having had their ‘and now for something completely different’ moment, the band have brought that ambition and expanded palette to the production of this new release. The sound is big, bold and confident—with layers of guitars, backing vocals and keys all adding extra muscle—but maintaining Emma’s candid, heartfelt, confessional style of songwriting, and the jubilant power pop hooks that made the first record so special.  

This time around, classic themes of love, loss and conflict are (mostly) given a hopeful and optimistic spin that opposition is neither inevitable nor hopeless. For musical comparisons, think Land of Talk, and Philadelphia bands such as Swearin and Hop Along, but Kupa’s insight into the everyday and her ability to pen such relatable and honest missives means that, often, the best comparison for Mammoth Penguins’ music is with your own past.

Press for Mammoth Penguins

For press enquiries, please contact Jamie Otsa at Wall of Sound PR.

“Wonderfully awkward indie pop with a literate flair, sounding a lot like a Weezer record or even a more feminine Wedding Present” Clash

“Loud, thrashy heart-on-sleeve feet-on-the-dancefloor anthems giving modern life a wonderfully sharp once over lyrically while walls of warm and crunchy melody hit you head on. An infectiously catchy record and brilliant debut.” Louder Than War

“memorable hooks are aplenty, often sounding like a lost Weezer record with more power in the pop. Ultimately, though, it’s Emma Kupa’s pronounced, emphatic vocals that define this band.” London In Stereo

“Mammoth Penguins are noisy, melodic and have a lovely, bittersweet edge to their songs which only really reveal themselves over repeated listenings.” Music OMH

“succeeds throughly- spinning something that feels both literary and artistic out of its musical threads. Rather brilliant.” Backseat Mafia

“Kupa switches from bass to guitar here and the results are both noisier and a little more straightforward than her previous band; her characterful voice still carrying masses of charm and the messier, grungey approach bringing a strength all of its own, aided by a clutch of cheerful hooks and riffs that contrast nicely with lyrics dealing mostly with heartbreak and misery” Drowned In Sound

For press enquiries, please contact Jamie Otsa at Wall of Sound PR.