A DIY INDIEPOP VINYL & CASSETTE LABEL

The Ballet - Matchy Matchy [12"]

Artist: The Ballet
Title: Matchy Matchy
Format: 12” LP on black vinyl
Cat#: Fika072LP
Release date: 17th May 2019
Bandcamp | Spotify

Queer New York duo the Ballet marry the DIY ethos of the Hidden Cameras with the wry poeticism of the Magnetic Fields and the romantic pop of Jens Lekman, to create literate, infectious pop gems.

Formed in 2005 by Greg Goldberg and Craig Willse, the Ballet self-released two previous albums: Mattachine! (2006) and Bear Life (2009). These caught the attention of Fortuna Pop!, which released their third album, I Blame Society, in 2013. The Ballet has been joined by a few other musicians along the way including Ginger Brooks Takahashi and Michael O'Neill, who left in 2007 to join JD Sampson in MEN, as well as guest appearances on previous albums from Linton from The Aislers Set, Ramesh from Voxtrot, Scott Matthew, and Kaki King.

In addition to citing Stephin Merritt as an influence, Goldberg, who writes and home records all of the band’s songs, draws from an array of pop artists and periods, from 60’s bubblegum to 80’s synthpop and 90’s indiepop, fusing these in sophisticated and novel ways that reward repeat listening.

The Ballet’s new album, Matchy Matchy, is a return to the upbeat tenor of the band’s first two albums. While inspired by Goldberg’s experience navigating an open relationship with his boyfriend of 14 years, Matchy Matchy is not straightforwardly autobiographical; Goldberg writes from his experience, while also fantasizing about the perspective of his objects of desire, leaving ambiguous which is which. He is generally less melancholic than on I Blame Society, and fans will notice a return to earlier themes (“Looking” tackles Grindr, as “Personal” did Gaydar in 2006). Goldberg is not shy to write songs with explicitly queer subjects (“But I’m a Top,” “Messing Around,” “First Time in a Gay Bar”), while also taking on more universal longings, pleasures, and frustrations (“Jersey,” “Love Letter,” “Cry Baby”).

As the album’s title suggests, Matchy Matchy is also a meditation on sameness, both in its musical material (think limited chords in major keys, repeated phrases and constructions, and citations of Goldberg’s influences) and in its lyrical exploration of queer relationships and encounters. The album reclaims the insult of “matchy matchy,” finding value in repetition and doubling, both within the album and across the Ballet’s discography.

For press enquiries, please contact Jamie Otsa at Wall of Sound PR.


“This amiable embrace of ambivalence distinguishes Greg Goldberg and Craig Willse’s output as the Ballet from the work of their funny musical uncles, like the Magnetic Fields’ implacably ironic Stephin Merritt, the Hidden Cameras’ riot auteur Joel Gibb, even fairy godfathers Pet Shop Boys.
The music is so lovely, all dewy guitars and dripping synth bells, that it makes you understand the appeal of intertwining with someone who doesn’t necessarily respect you.” Pitchfork [7.6/10]

“The new single can only be described as a A-ha’s ‘Take on Me’ with the monochrome tones of The Smiths and it’s unbelievably catchy.” Attitude Magazine [premiere]

“‘Matchy Matchy’ is a beguiling album, one that plays with conceptions of not only sexuality but society as a whole. It’s an album for 2019.” Norman Records [9/10]

“The hooks are still in there, starring these light little keyboard notes maneuvering in and out behind that dancing guitar line. Sure Greg Goldberg has stylistic similarities to Stephin Merritt, but there’s this softness to his voice, a fragility that makes him feel just a touch more open and approachable.” Austin Town Hall

“the album is full of little pop anthems, in which the clean guitars are fused with the drum machines and some xylophone that another. This is the case of ' Looking ' or ' First in a Gay Bar ', which are brilliant. But the best of its more electronic side, appears in ' 20', a whole pop gem, for which many consolidated groups of the genre, would kill.” Don’t Eat The Yellow Snow

“The fact is that it is a beautiful, and irresistible, cut of synth-pop, for which many would kill. Among them his beloved Magnetic Fields .” Indienauta [Spanish]

“a sweet album, with a high playful tenderness” Written In Music [Dutch]

“The Ballet have succeeded in producing a record whose catchy sound never outshines the charm and depth of the lyrics” Lie in the Sound [German]

“The Ballet have become the sort of reliable, approachable yet pertinent little indie-pop act that it’s always good to have around.” The Soundboard

“this duo all the way from New York have fashioned an interesting way of marrying expressive DIY Indie music with some very pleasant and soothing instrumentation” The Independent Voice

“vocals akin with The Neighbourhood, but musically they have instrumentation and dance beats similar to that of Blaqk Audio or Scissor Sisters” Alt Corner