A DIY INDIEPOP VINYL & CASSETTE LABEL

Reviews

Lisa Bouvier "On “Hans indievärld” you can hear references to Shout Out Louds, My Darling You, Mixtapes Are Cellmates, Firefox AK, Those Dancing Days, and many more. The soaring trumpets and coy female vocals make this an almost perfect slice of indie pop." Swedesplease.net

Lost Summer Kitten

"I can't tell if the pitch on this is a bit wired because of the duplication process or if it is supposed to sound so wonky, regardless I like the ultra low fidelity of this. These guys/ladies have somewhat of an infectious bittersweet and melancholy pop sound which I find rather endearing. Handmade cassette to be listened to while eating cake (recipe supplied) and drinking tea (teabag also supplied). Come with digital download to... Ah bless them, they've thought of everything." Norman Records

Horowitz

"The three songs on 'The Knitwear Generation' are joyous. The title track is the best song I've ever heard about cardigans, but can we just skip onto 'Summer Promised Me Too Much', please? Because it's probably the best, most affecting song Horowitz have ever written. Lying somewhere between the heartbreak of Brighter and the sonic beauty of early Ride or Pale Saints, it's the sort of song that you'll play ten times in a row without realising it. And just when you think it's dying away, it takes off spectacularly again, before leaving you hanging onto a shimmering chord. I'm just about to play it again. Oh, yeah, and 'Play Me Your Song' is pretty good, too. A straight down the line pop romp, with some Pavement-y bits thrown in for good measure." A Layer Of Chips

Moustache Of Insanity

"This is part of a series of tape releases from Fika records that all come with a Christmas tea bag, a cake recipe, a pin badge and a free download. As you can imagine it's as cute as it sounds and oozes power nerd indie pop cool. Moustache Of Insanity have entered my radar before and i think they are a very charming entity. They mix classic strum-a-long indie pop cuteness with odd synth noodlings and cut up bits of found audio all performed on cheap (and most likely broken) casio's. Their recording quality could be improved (this tape is a double quiet affair) but it doesn't effect the overall enjoyment of the songs, in fact it enhances the twee appeal ten-fold. Like Television Personalities playing at the end of a long tunnel." Norman Records